Design Considerations
The goal for asset creation in this email campaign was to produce an engaging hero banner that contact would see first. Also being considered when designing the above hero banners was Kennards Hire’s two most prevalent customer types, DIYers and tradies, as well as the Kennards Hire marketing major campaign which had only just launched just prior to this.
Final Design
The hero banner in the first message had to be eye catching and somewhat personal, as though a Kennards team member was reaching out to the user for as much possible engagement. The second messages banner needed to incentivise the contact not only though the clear discount code but also through strong actionable language targeted at the main customer types.
All assets were created within Photoshop and Illustrator for both desktop and mobile views. These were then imported to Bronto where the rest of the message was created, jumping between a WYSIWYG content editor and HTML/CSS.
