Sketching and Wireframing
All wireframes were created in Figma following a review of existing EasyTrak content and assets. All new assets were created in Photoshop and illustrator and exported for digital usage.
Initial designs had product value propositions placed lower on the page, however after review these were pushed to the top, alongside other product benefits.
Final Design
Once the high-fidelity wireframes were complete they were handed over for development along with related assets. The design was then tweaked on the website backend, Magento, until we were happy with the final result.
This page was under ongoing performance review, using Google Analytics to understand who was viewing the page and if the content suited their needs correctly. Hotjar was also used to draw out any usability issues or behaviour patterns we could improve upon.
